Advaya Capital completes acquisition of Comscore Movies, rebrands unit as Rentrak

• Advaya Capital completed its acquisition of Comscore’s Movies division, transferring the theatrical box office measurement business out of comScore.
• The unit will revert to the Rentrak name, reviving the brand used before its 2016 merger into Comscore.
• The platform collects transaction-level data from about 34,000 theaters and more than 200,000 screens across 70+ countries.
• Coverage is about 95% of the global box office, nearing 100% in North America, supporting release strategy, settlements, and licensing decisions.
• Advaya plans investment in data expansion, AI-enabled collection, analytics, and new products tied to theatrical and streaming dynamics.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. comScore Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202605271601BIZWIRE_USPR_____20260527_BW277276) on May 27, 2026, and is solely responsible for the information contained therein.