BODi to sell Shakeology at Vitamin Shoppe’s 640-plus US stores later this year

• The Beachbody Company’s BODi brand will launch Shakeology at Vitamin Shoppe stores nationwide later this year, expanding distribution beyond its direct-to-consumer channel.
• Rollout targets more than 640 locations, following a separate retail expansion into more than 80 Sprouts Farmers Market stores across the US.
• Vitamin Shoppe will sell a seven-serving bag priced at USD 34.99, positioning Shakeology as a lower-commitment entry point versus subscription formats.
• BODi cited more than USD 4 billion in cumulative Shakeology sales to date, framing the partnership as a key step in its retail-led nutrition strategy.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. The Beachbody Company Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 20260511198600) on May 11, 2026, and is solely responsible for the information contained therein.