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Beyond Meat Announces Distribution Agreement With Big Geyser

Benzinga·04/16/2026 13:07:41
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Beyond Meat, Inc. (NASDAQ:BYND), otherwise known as Beyond The Plant Protein Company™, today announced a distribution agreement with Big Geyser, one of the nation's largest non-alcoholic beverage distributors and the #1 non-alcoholic beverage distributor in New York. The partnership marks the launch of Beyond Immerse beyond the direct-to-consumer channel, expanding the company's first functional beverage line into the influential New York market with three delicious flavors.

As a trusted partner to some of the most in-demand brands in the beverage industry—including Celsius, Poppi, C-4, Bloom, Essentia Water, and Just Ice Tea—Big Geyser is known for driving scale and accelerating market penetration. With extensive reach across the New York region, spanning more than 26,000 outlets across grocery, drug, convenience, mass merchandisers, club, and foodservice channels, Big Geyser provides a powerful platform to expand Beyond Immerse and bring it to consumers at scale.