AT&T Introduces New Wireless Plans With More Choice And Lower Prices

The AT&T Unlimited Your Way® lineup is built around what customers ask for: choice and value. Key Takeaways: Unlimited Your Way now includes AT&T Value 2.0SM, an entry level plan for value-conscious customers with the option to mix-and-match with our other new plans, unlike T-Mobile. The full Unlimited Your Way lineup now includes more high-speed data to help our customers stream, scroll and video chat with confidence. Customers get real value on the nation's largest wireless network1--without having to choose the highest-priced plan. The news: AT&T is upgrading its wireless rate plans to give customers more value, with three new plans designed to fit every budget. Customers can even mix-and-match any of our best unlimited plans2 across lines – giving our customers the ability to choose the right plan for each line without overpaying. Why it matters: Across the wireless industry, plans have become increasingly complex, with bundles and "extras" that leave customers paying for features they may never use. AT&T's new plans center on the core wireless features they expect, with the flexibility to change plans as needed. The result is delivering more value on our newest, most affordable plan and exceptional flexibility at that price. We're setting a new standard for better, customer-first wireless plans.