Fluent Collaborates With Squire To Expand Commerce Media Services

Fluent, Inc. (NASDAQ: FLNT), a leading provider of commerce media solutions, today announced a partnership with Squire, the leading all-in-one barbershop management and booking platform. This partnership builds on Fluent's continued momentum outside of traditional retail environments, extending its relevance-first monetization model into appointment-based platforms where high-intent consumer engagement drives measurable performance.

Squire powers booking, payments, marketing, and business management tools for thousands of barbershops nationwide, facilitating millions of appointments each year. As a platform centered on recurring service transactions, Squire represents a differentiated commerce media environment activating confirmed booking moments that occur well beyond the ecommerce checkout. By applying a disciplined, experimentation-led framework across its growing partner network, Fluent enables platforms to maximize monetization while preserving brand integrity and user experience.