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Magnite Teams Up With NOVA Entertainment To Power Programmatic Across The Nova Retail Network

Benzinga·03/11/2026 20:11:05
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Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia's most innovative in-store audio networks.

The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network's premium Digital Audio inventory programmatically through Magnite, helping streamline campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments.