Jeffs' Brands Subsidiary Strikes Reseller Agreement With Aerospace Defense Technology Developer To Be Granted Exclusive Rights To Resell Unmanned Aerial Systems In Mexico

Jeffs' Brands Ltd ("Jeffs' Brands" or the "Company") (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace expanding into the global homeland security sector through advanced artificial intelligence ("AI")-driven solutions, today announced that its wholly-owned subsidiary, KeepZone AI Inc. ("KeepZone"), has recently entered into an exclusive reseller agreement (the "Agreement") with a leading aerospace defense technology developer (the "Aerospace Company").

Under the terms of the Agreement, KeepZone has been granted exclusive rights to resell the Aerospace Company's advanced counter-unmanned aerial systems ("C-UAS") solutions in Mexico. Through this strategic partnership, KeepZone intends to offer air-domain security and defense solutions to government, security and enterprise customers, including border protection agencies, law enforcement authorities and operators of critical infrastructure, subject to applicable laws and receipt of government approvals.