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Fluent Completes Sale Of Winopoly To InsureCo; Terms Undisclosed

Benzinga·02/06/2026 13:33:43
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Fluent, Inc. (NASDAQ:FLNT), a leading provider of commerce media solutions, today announced the completed sale of Winopoly LLC, its Call Solutions subsidiary, to InsureCo, LLC. This divestiture advances Fluent's strategy to focus resources and investments on its rapidly scaling Commerce Media Solutions business.

From its launch in the first quarter of 2023, Commerce Media Solutions has delivered triple-digit compound annual revenue growth, reflecting strong market demand and the strength of Fluent's differentiated technology. Through the first three quarters of 2025, the business had grown 98% year-over-year reaching 40% of consolidated enterprise revenue, up from 16% in the third quarter of 2024. Commerce Media Solutions also surpassed an annual revenue run rate of $85 million in the quarter.