cbdMD Announces Strategic Initiative To Integrate And Expand Its Regulatory Science, Safety, And Intellectual Property Assets To Establish A Differentiated Cannabinoid Compliance And Evidence Platform Aligned With Evolving Federal Healthcare Evaluation Frameworks, Including Emerging CMS And CMMI Innovation Initiatives; Expands Bluebird Botanicals Acquisition To Strengthen Cannabinoid Compliance

cbdMD, Inc. (NYSE:YCBD), a leading innovator in hemp-derived wellness products, today announced a strategic initiative to integrate and expand its regulatory science, safety, and intellectual property assets to establish a differentiated cannabinoid compliance and evidence platform aligned with evolving federal healthcare evaluation frameworks, including emerging CMS and CMMI innovation initiatives.

The program combines scientific and regulatory assets acquired through cbdMD's recent acquisition of Bluebird Botanicals ("Bluebird") with cbdMD's existing clinical and toxicology foundation, creating what management believes is one of the most comprehensive safety and regulatory dossiers spanning both broad-spectrum and full-spectrum cannabinoid formulations.

In early January 2026, cbdMD acquired substantially all assets of Bluebird, a pioneer in hemp-derived wellness products known for scientific discipline and proactive regulatory engagement. While Bluebird represents an estimated 10% step in revenue growth, among the acquired assets is Bluebird's established self-affirmed GRAS (Generally Recognized As Safe) determination for a full-spectrum hemp extract containing naturally occurring THC—one of the industry's most established safety evaluations for a full-spectrum cannabinoid formulation.

The acquisition builds upon cbdMD's own science-backed platform, including peer-reviewed human clinical research supporting the safety and efficacy of its proprietary broad-spectrum cannabidiol formulations, as well as extensive preclinical and sub chronic toxicology work.