Wendy's Seeks Franchise Partner To Expand In Tijuana And Baja California, Mexico

Brand seeks an experienced franchise partner for development in Tijuana and the broader Baja California region and will host a franchise recruiting event in San Diego, CA on Tuesday, February 10

DUBLIN, Ohio, Jan. 28, 2026 /PRNewswire/ -- Wendy's®, the iconic global quick-service restaurant (QSR) brand, announced it's continuing to accelerate growth across Mexico as the Company seeks an experienced franchise partner to develop Wendy's restaurants in Tijuana, and the Mexican state of Baja California. With more than 40 Wendy's restaurants already operating in the country, Mexico remains a strategic hub for Wendy's international expansion.

Wendy's views Mexico as a high-potential growth market with the long-term capacity to support more than 400 restaurants nationwide. As part of its accelerated expansion strategy, the brand has identified Tijuana as a priority development hub, offering compelling opportunities for scale and continued brand expansion.