PVH Partners With OpenAI To Drive Innovation And Enhance Consumer Experiences For Calvin Klein And Tommy Hilfiger

The collaboration advances PVH's multi-year growth strategy, the PVH+ Plan, with practical, scalable solutions designed to unlock innovation, empower teams, and elevate the consumer experience for iconic brands ‘Calvin Klein' and ‘TOMMY HILFIGER'

PVH Corp. (NYSE:PVH) today announced a collaboration with OpenAI, combining the strength of OpenAI's capabilities with the power of Calvin Klein, TOMMY HILFIGER andPVH. This announcement builds on the company's multi-year brand-building growth strategy, the PVH+ Plan, by bringing the technology of OpenAI to PVH's global operations to fuel innovation and unlock new opportunities across the entire value chain.

With OpenAI, PVH will co-create custom AI capabilities that will be embedded in PVH's data- and demand-driven operating model – supporting areas such as product and design, demand planning, inventory optimization and consumer engagement. These new capabilities will complement and amplify the creativity and talent of PVH's teams, enabling sharper execution, more intelligent tools, and more personalized consumer experiences.