Jeffs' Brands Shares Soar On KeepZone AI Distribution Deal

Jeffs’ Brands Ltd (NASDAQ:JFBR) shares are trading higher Friday after the company announced its subsidiary, KeepZone AI, entered into a non-exclusive distribution agreement with STI.

Jeffs Brands stock is among today’s top performers. What’s behind JFBR gains?

KeepZone AI Enters Distribution Agreement With STI

Under the agreement, KeepZone will serve as a non-exclusive distributor of STI's products in Canada and Mexico. The company said the agreement includes provisions for temporary, customer-specific exclusivity periods of up to six months for pre-approved customers.

Jeffs' Brands said approved customers include Canadian government entities such as the Department of National Defence and the Royal Canadian Mounted Police, as well as Mexican agencies including the Secretaría de la Defensa Nacional and the Guardia Nacional.

STI's product portfolio includes under-vehicle inspection systems and explosives detection devices designed for applications such as border security, counter-terrorism, and critical infrastructure protection.

The company said STI's technologies complement KeepZone's existing security offerings and expand its portfolio of integrated threat detection solutions.

Jeffs' Brands said the agreement builds on KeepZone's recent distribution arrangements with other security technology providers and supports its strategy to deliver multi-layered security solutions to government and enterprise customers in North America.

Technical Analysis

The stock is currently trading 104.1% above its 20-day simple moving average (SMA) and 20.8% above its 50-day SMA, demonstrating strong short-term momentum. However, it remains 37.5% below its 100-day SMA and 73.1% below its 200-day SMA, indicating a longer-term bearish trend. Over the past 12 months, shares have decreased by 95.88%, and they are currently positioned closer to their 52-week lows than highs.

The RSI is at 25.67, which is considered oversold territory, suggesting that the stock may be due for a correction or rebound. Meanwhile, the MACD is above its signal line, indicating bullish momentum despite the oversold condition. The combination of an oversold RSI and bullish MACD suggests mixed signals, which traders should monitor closely.

JFBR Price Action: At the time of writing, Jeffs’ Brands shares are trading 184% higher at $1.59, according to data from Benzinga Pro.

This illustration was generated using artificial intelligence via Midjourney.