UPDATE: Scotts Miracle-Gro, Columbus Crew Expand Partnership For 15-Years, Highlighted By A Multi-Year Agreement For Stadium Naming Rights; Terms Of The Deal Were Not Disclosed

The Columbus Crew and the Scotts Miracle-Gro Company, (NYSE:SMG), the leading marketer of branded consumer lawn and garden products in North America, today announced the expansion of their 15-plus year partnership, highlighted by a multi-year agreement for stadium naming rights.

Beginning with the 2026 season, ScottsMiracle-Gro Field in downtown Columbus, Ohio will serve as the home of the Crew in addition to hosting a multitude of marquee events in future years. Terms of the deal were not disclosed.

Headquartered in Marysville, Ohio, ScottsMiracle-Gro's long-standing partnership with and support of the Crew as the team's Official Lawn Care & Gardening Partner has entailed supplying of products to maintain the Crews' natural grass playing surfaces, in-stadium promotions and community initiatives such as neighborhood soccer field refurbishments and a field day with Every Kid Sports, which gives income-restricted families access to youth sports by paying their fees. In addition to incorporating stadium naming rights, the expanded partnership further advances the commitment of both organizations to positively impact youth in the region.

The Crew opened its downtown stadium in 2021, creating an industry-renowned facility that serves as the anchor in Astor Park, a dynamic mixed-use neighborhood with amenities centered on work, life and leisure. From 2023-2025, the Black & Gold hosted capacity crowds for a Club-record streak of 35 MLS regular season matches and have consistently elevated premium hospitality offerings at the venue, including the construction of three new highly-desirable areas for the 2026 campaign.

Bolstered by the world-class stadium, the Crew have also further showcased Columbus to the world by welcoming many major soccer competitions, including the 2024 MLS All-Star Game, multiple U.S. Men's National Team matches, the 2024 SheBelieves Cup and more. The facility also executes private events throughout the year in its customizable premium spaces, such as corporate events and functions, weddings, proms, fundraisers, holiday parties, career fairs and gatherings of all varieties.