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Clear Channel Outdoor's Airports Division Awarded New 10-Yr Contract With MWAA, Beginning March 1, 2026, To Maximize Advertiser ROI

Benzinga·11/21/2025 13:10:51
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Clear Channel Continues Evolving DCA & IAD Advertising and Sponsorship Program to Integrate Seamlessly with Airport Architecture, Maximize Advertiser ROI and Enhance Passenger Journeys

WASHINGTON, Nov. 21, 2025 /PRNewswire/ -- Clear Channel Outdoor's Airports Division , the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE:CCO), today announced it was awarded, through a competitive process, a new 10-year contract (with a five-year renewal option) with the Metropolitan Washington Airports Authority (MWAA), beginning March 1, 2026. This agreement reaffirms Clear Channel Outdoor's (CCO) commitment to continually delivering a world-class advertising experience at Washington Reagan National Airport (DCA) and Washington Dulles International Airport (IAD).

MWAA initially selected CCO as its airport advertising and media partner in 2016 to transform MWAA's advertising program into a dynamic, engaging media experience and to lift advertising revenue. CCO immediately grew airport media revenues by thirty percent pre-COVID and today has nearly doubled revenue over the previous concessionaire. The new agreement builds on this success, focusing on evolution and enhancing what is already one of the nation's most effective airport advertising programs. With CCO, the airport advertising program continues to attract leading global brands including Meta, Samsung and Barclaycard.

Digital Acceleration

Under the new contract, Clear Channel will accelerate its digital strategy, committing to achieve 85% digital advertising coverage within two years. These upgrades will introduce, first-of-its-kind, transparent digital LumiGlass, Prism360 digital columns, and more large format LED video walls, continuing the investments to ensure DCA and IAD's place as benchmark media venues.